New line includes first-ever USDA certified organic fine fragrance collection and exclusive worldwide beauty and bath launches
Minneapolis, MN – June 2, 2010 – ShopNBC (www.shopnbc.com), the premium lifestyle brand in multi-media retailing, is excited to announce the debut of “Wholearth Beauty by Danny Seo” on June 30, 2010. Created by renowned environmental lifestyle authority Danny Seo, Wholearth is an organic, eco-friendly and effective beauty line consisting of 12 products designed to give ShopNBC viewers the solutions they need to live a life of organic well-being in today’s world. The show will feature new product launches, starter kits, on-air demos and tips from Danny Seo. Customers can interact with ShopNBC across a network of TV, online, social and mobile platforms.
Wholearth encourages consumers to “do just one thing” by offering products that are green from the inside out – focusing on innovative packaging and formulation breakthroughs never before seen in the beauty industry, all while providing benefits to the skin. The line is free of harmful ingredients including all parabens, petrochemicals, phthalates, sodium lauryl sulphates (SLS), silicone, propylene glycol and is totally vegan. Products include the first-ever USDA Certified Organic Body Wash and Body Lotion, Natural Body Soufflé, Natural Bamboo Body Scrub and a Natural Body Mist and Room Spray.
Wholearth is also proud to offer the first ever USDA Certified Organic fine fragrance collection made with organic alcohol and real-plant based essential oils. This groundbreaking fine fragrance collection is already a favorite of top Hollywood celebrities and has most recently been featured in O: The Oprah Magazine, Instyle, Health, People, Real Simple, and Lucky, which stated “there’s a zen quality to this Danny Seo-designed orange/lavender/vanilla blend. It’s warm and incredibly relaxing.”
“We’re thrilled to collaborate with ShopNBC to launch one of the most environmentally-friendly beauty and bath product lines on the market today,” said Danny Seo, founder, Wholearth Beauty. “Wholearth is an organic vision for the future that is inclusive of a sustainable style that delivers a zero compromise beauty line with terrific results that’s both good for you and for the planet. I’m proud to join the ShopNBC family with Wholearth and can’t wait to share our products and my how-to tips with all of their wonderful customers.”
“We are excited to launch Wholearth Beauty on ShopNBC,” Donna Tarantino-Loyle, Director of Beauty, Health and Fitness at ShopNBC. ”Danny Seo has helped countless people live greener, healthier lives by transforming them from eco-dreamers into eco-doers. Through this premiere across our network of TV, online, social and mobile platforms, ShopNBC will be a true interactive shopping destination of Danny’s high-quality, all-natural beauty and bath products.”
Wholearth packaging is made only from sustainable and renewable sources making minimal impact on the environment. Recycled paper is used for cartons and the bottles and jars are made from 100% Post Consumer Recycled (PCR) materials. Even the stacked river rock glass perfume bottle was inspired by actual rocks collected from the Delaware River outside of Danny Seo’s home.
For more information about Wholearth Beauty by Danny Seo, visit: http://www.wholearthbeauty.com
About ShopNBC
ShopNBC is a multi-media retailer operating with a premium lifestyle brand. Over 1 million customers benefit from ShopNBC as an authority and destination in the categories of home, electronics, beauty, health, fitness, fashion, jewelry and watches. As part of the company’s “ShopNBC Anywhere” initiative, customers can interact and shop via cable and satellite TV in 76 million homes (DISH Network channels 134 and 228; DIRECTV channel 316); mobile devices including iPhone, BlackBerry and Droid; online at www.ShopNBC.com; live streaming at www.ShopNBC.TV; and social networking sites Facebook, Twitter and YouTube. ShopNBC is owned and operated by ValueVision Media (NASDAQ: VVTV). For more information, please visit www.ShopNBC.com/IR.