NEW YORK—On his 12th birthday, which also happens to be the same day as Earth Day, Danny Seo asked for just one thing: to start an environmental group as his birthday gift. It was 1989 and he used $23 to start Earth 2000, with the goal of saving the planet by the year 2000. From those humble beginnings, he grew the nonprofit group into one of the country’s largest teenage environmental groups and become a leading advocate for sustainability around the world. Today, Danny helps millions of people transform from eco-dreamers into doers, through his creative blueprint of bestselling books, products, TV shows, magazines and newspaper columns. With the creation of wholearth, Danny and boom!, a leading custom brand development company servicing the beauty industry, are demonstrating that true environmentally-friendly beauty and bath products do not have to be mutually exclusive of beautiful design.
“All of us want to live greener, healthier lives today, but it can be so confusing to determine what’s truly eco-friendly when it comes to bath and beauty products,” says Danny. “When I buy products for myself, I want the very best products that not only use the highest quality natural and organic ingredients, but package them beautifully in post-consumer recycled packaging. It should be green from the inside, out.”
Working with boom! Creative Development to design wholearth was the ideal partnership, as boom’s current management has a collective experience level exceeding 150 years. Danny’s environmental and design expertise combined with boom’s creative network of top manufacturing laboratories, elite R&D/formulation and extraordinary package design and development form it takes to develop the most luxurious, yet simple green line on the market.
After two years in development, Danny says, “This true partnership with boom! has been a wonderful experience that has culminated into one of the greenest bath and beauty lines to come to market. I always tell people to do just one thing to help make a difference; here’s one gorgeous and simple idea that we can all embrace.”
About wholearth by Danny Seo
Launching in 2009, wholearth beauty and bath by Danny Seo is an organic, eco-friendly line of seven products designed to inspire consumers to live a life of organic well-being in today’s world. With sustainable style and a vision for the future, the entire line consists of a Certified Organic Cinnamon & Oat Face Scrub, Certified Organic Body Wash and body lotion, Natural Body Souffle, Natural Bamboo Body Scrub and wash to a Natural Body and Linen Mist and a 100% Certified Organic Fragrance; all made using only pure organic extracts and essential nutrients and oils. Prices range from $25-50 and will be available at specialty stores worldwide.
boom! Overview
boom! is a leading custom brand development company servicing the beauty industry. The company has an extremely strong core competency in fragrance, bath, skin care, color cosmetics, and hair. It was started in February 2001 and currently has 44 people. boom!’s true DNA consists of individuals who previously marketed beauty products to the better department/specialty store class of trade. The current management has a collective experience level exceeding 150 years. Past brand initiatives have included: Bath & Body Works, Victoria’s Secret Beauty, Abercrombie & Fitch, Philosophy, Hard Candy, Fendi, Nautica, and many others.
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Evelyn Rosario
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